Because online travel agency sites can be better for combining multiple airlines on a single ticket.They have country-specific websites that let you control which country your ticket is issued in.They have a rewards program which would stack credit card points earning as well as miles from flying.I used to book airfare with Expedia because: ![]() The problem is that Expedia, in my view, is terrible. In other words they actually add value to consumers. Online travel agency sites have a role to play because as poor as most of them are, they do a better job displaying a broader range of choices than just Hilton, just Marriott, or just Hyatt. Hilton’s commercials tell you that booking direct is so alluring! Hotel chain websites are not fine for helping you choose where to stay from the full range of lodging choices in a city.The hotel chain websites are all fine for booking their own properties (although don’t believe the lie that hotel sites always have the best price or that they’ll price match when they don’t). ![]() ![]() If you don’t know you want to stay at the Hilton, you don’t go to. The simple reason is because the consumer booking a hotel room on Expedia or Orbitz doesn’t start off knowing which property they want. Hotel chains all want you to ‘book direct’ but their efforts aren’t working.
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